How Telephone Directory Assistants Helped a Water Drilling Company with their Directory Advertising

Hiring telephone directory assistants helped one water drilling focus on the more enjoyable aspects of their business, and save money as well. Phone directory assistants are hired consultants with specialized knowledge in Yellow Pages advertising. They work on behalf of a phone directory advertiser, helping them to make sense of the directory's different rules, campaigns, and deadlines, and find them the most effective advertising, all while saving money.

The well drilling company enjoyed most aspects of it business but dreaded the annual barrage of Yellow Pages sales representative and their proposed advertising campaigns.

Spending time with the sales representatives each year drained the company of hours they spent on more business critical tasks. They knew it was crucial to be listed in the phone directories, but they were not able to justify all the time they spent renewing and redesigning the ads. The well drilling company discovered the specialized services of some directory assistants and enlisted them to tackle all their Yellow Pages advertising.

These new directory assistants guided the well drilling company on how to target their intended audience with the most cost effective ads. They offered their experience with all the phone directories in the water well drilling company's service area and guided them through the Yellow Pages system, a system they previously had trouble understanding.

With the help of their directory assistants, the well drilling company was able to save time and money on their phone directory advertising campaign. While the Yellow Pages sales representatives tried to sell the bigger, more expensive ads, the directory assistants looked at which ads would be most effective.

Oftentimes, that meant avoiding the largest sized ads. The specialized consultants, with their extensive experience, knew what size ads would reach the target audience. While the phone directory salespeople suggested larger ads, the directory assistants knew that it was more than the size that would speak to the well drilling company's audience.

Looking at listing categories was another area that the consultants took into consideration. Sometimes it was the appropriate category that would be more effective than the size of the ad. The directory assistants might have found that multiple, smaller ads would have a larger reach than just one big advertisement in the phone directories.

The water well drilling company was leery of the Yellow Pages representative and wondered if their advice was valid. They trusted what the experienced directory assistants brought to the table. Their specialized consultants knew the sales process and could clear through the mixed messages with ease. Along with the sales process, the consultants knew the phone directories' contracts. The directory assistant learned over the years that many companies get stuck and confused with contract terms. A lot of time had been spent by these companies just trying to get a grasp on the contract.

Time was a hard cost for the well drilling company and they were pleased by the time saved by hiring consultants to tackle their Yellow Pages advertising. They avoided the back and forth with the sales representatives and sidestepped their slick sales tactics. The directory assistants communicated with the phone directory companies and saved the well drilling company time that had been spent in years past meeting with each and every phone directory's sales team.

The drilling company found that working with the directory assistants to be an enjoyable experience. They had wondered if they were spending their Yellow Pages advertising dollars wisely. Using the consultants allowed the well drilling company to consider ad size and categories that best fit their market without the frustration of multiple meeting with Yellow Pages sales reps. They ultimately determined that they we able to save time, energy, and money by hiring some directory assistants and ended up enjoying the process along the way.


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Directory assistants help advertisers buy yellow pages advertising with a better yellow pages ROI. The experienced directory assistant is found at Directory Assistants, Inc. DAI does not sell yellow page advertising and is not a placement firm. They work solely on behalf of their clients and accept no commissions from yellow page publishers.